The Aviary - Terrace & Bar

Background: The Aviary Rooftop Bar is a new rooftop bar located in the heart of Brisbane, Australia. The bar offers stunning views of the city skyline and serves a range of signature cocktails, craft beers, and gourmet bites. The owners of the bar wanted to create a unique and memorable brand identity that would stand out in a highly competitive market and attract a diverse customer base.

Challenge: The owners of The Aviary Rooftop Bar approached Unlmtd Agency to help them develop a comprehensive branding strategy. They wanted a brand that would reflect the bar's unique location, aesthetic, and offerings while appealing to a broad audience.

Solution: Unlmtd Agency worked closely with The Aviary Rooftop Bar team to create a brand identity that would reflect the bar's unique personality and position it as a premier destination in Brisbane. The branding strategy included developing a distinctive logo, colour palette, typography, and overall brand voice.

Logo: The agency created a logo inspired by the bar's name and location. The logo features a stylized bird, representing the rooftop location and a unique sense of freedom and exclusivity. The logo's colour scheme features shades of blue, white, and gold, representing the bar's connection to the sky and the city's skyline.

Colour Palette: Unlmtd Agency created a colour palette that reflects The Aviary Rooftop Bar's modern, sophisticated aesthetic. The colour scheme includes shades of greens, pinks & cream, creating an elegant and contemporary look and feel.

Typography: The agency chose a sleek, custom designer font for the brand's typography. The font creates a clean and contemporary look, complementing the bar's overall aesthetic.

Brand Voice: Unlmtd Agency developed a brand voice that reflects The Aviary Rooftop Bar's playful and inviting personality. The agency crafted messaging that highlights the bar's unique offerings and encourages customers to embrace a sense of adventure and freedom.

Outcome: The branding strategy developed by Unlmtd Agency has helped The Aviary Rooftop Bar establish a unique and memorable brand identity. The bar has attracted a diverse customer base, including tourists, locals, and business professionals, and has been featured in several high-profile publications. The bar's distinctive logo and overall branding have helped it stand out in a crowded market, establishing The Aviary Rooftop Bar as a premier destination in Brisbane.

Services

Brand Guidelines
Logo Development
Template Design
Custom Wallpaper

Type of Clients

Restaurants & Bar

Location

Brisbane