Storecare
Unlmtd Agency was tasked to rebrand Storecare an Australian retail and commercial maintenance business by modernizing the brand colours, fonts and website.
Unlmtd came up with a series of designs for Storecare's new brand system which drew inspiration from their original colours. Starting off with their logo, Unlmtd created a new clear and simplistic version of the current brand logo. Re-establishing the "Storecare" word with bolder and timeliness fonts to give an impression of strength and dependability. Accompanying the new logo we developed a short hand and long hand brand message “ more than maintenance” & “Making retail maintenance and facility management easy for you” .
Following suit, we developed a new colour palette into branded system by using pastel colours that suits Storecare's corporate business identity. Unlmtd then produced a set of new brand icons and branded templates which they can be used in different arrangements throughout their digital and analogue media, this enable the company to develop a new brand language which was cohesive.
The last and final task was to modernize their website, it was crucial that we made changes that easily directs user behaviour and brings out all important information for users to access quickly.
Collaborators
Brand: Unlmtd Agency
Web: Unlmtd Agency
SEO: Unlmtd Agency
Printing: Pros On Print
