Tri-Star Group
Tri-Star Group, a family-owned leader in the global mining industry with over four decades of history, sought a bold rebrand to honor their legacy while embracing the future. Their goal was to modernize their brand identity to resonate with both industry stakeholders and a global audience. We crafted a transformation that included a sleek, modern logo blending tradition with innovation, a user-friendly website showcasing their global impact through interactive features, and a refreshed tone-of-voice guide emphasising sustainability and forward-thinking values. Every element from corporate materials to digital templates reflected a cohesive narrative of progress and authenticity.
Tri-Star Group, a family-owned leader in the global mining industry with over four decades of history, sought a bold rebrand to honor their legacy while embracing the future. Their goal was to modernize their brand identity to resonate with both industry stakeholders and a global audience. We crafted a transformation that included a sleek, modern logo blending tradition with innovation, a user-friendly website showcasing their global impact through interactive features, and a refreshed tone-of-voice guide emphasising sustainability and forward-thinking values. Every element from corporate materials to digital templates reflected a cohesive narrative of progress and authenticity.
Date:
2022-2025
Client:
Tri-Star Group
Role:
Brand Strategy
Collateral Design
Exhibition Design
Collaborators:
Markian
