Unlmtd Brand Guidelines
How We Define Our Identity
Brand Guidelines
This is your roadmap (and tour guide) to everything you need to know about the Unlmtd brand. You’ll find plenty of info here to help you bring our brand to life. To access downloadable assets, you can go to our toolkit site.
The UNLMTD brand persona is an informal, spirited, honest, confident, intelligent, and creative individual. We have a casual and relaxed communication style and are not afraid to express our personality in our interactions.
We are full of energy and enthusiasm, always eager
to take on new challenges and seek out new experiences.
Our Personality
The Unlmtd Agency logo should be green wherever possible. Use the Unlmtd Agency Badge logo if the background is green.
Colour combinations are listed in priority order.
Logo
Safe Zone
The logo's safe zone is equivalent to the height of the "u" on all sides.
Green is our primary brand colour. It represents the fresh distinctiveness of our brand and stands out from more traditional entertainment palettes.
Black is our secondary colour and is used over the green.
Colours
Hex : #5fdaa9
CMYK: 56,0,47,0
PMS: 3385 C
Hex : #e6e9ea
CMYK: 2,0,0,8
PMS: Cool Gray 1 C
Hex : #6F6F6D
CMYK: 0,0,2,56
PMS: Cool Gray 9 C
Hex : #1d1d1d
CMYK: 0,0,0,89
PMS: Black 3C
Hex : e6e9e9
CMYK: 9,5,5,0
PMS: Cool Gray 1 C
Hex : #ffffff
CMYK: 0,0,0,0
PMS: P1-1c
Type
The Typography in Unlmtd Agency brand refers to the specific typeface or font styles that are used to represent the brand’s written communication.
It includes guidelines on the use of font families, font sizes, and font weights, as well as guidelines on the use of special formatting such as bold, italic, and underline.
Header 1 - Print
ARTICULAT CF BOLD
90% Leading
75% Line Height
-3 % Tracking
Alternative Fonts : Inter Bold
ARTICULAT CF
BOLD
Header 2 - Print
115% Leading
-2% Tracking
75% Line Height
Alternative Fonts : Inter Bold
Body - Print
Articulat Cf
Regular
Auto
+1% Tracking
75% Line Height
Alternative Fonts : Inter Regular
Icons
Icons are an essential aspect of our emotional and navigational language. They also provide personality and dimension to our narrative. A different colour should always be used for the icon and the rounded Vessel.
Assets
To help keep all such merchandise on-brand and consistent, we are providing proofs of concept for several of the more popular collateral items: pen and pencil, hardcover
notebook, folder, tote bag, and USB flash drive. While we are not being proscriptive with specifications, please try your best to adhere to the aesthetic of the examples provided.
Contact us:
hello@unlmtdagency.com
For Brand Assets
