Web Design, Logo and Brand Development for That Art Store
Services
Web Design & Development
Print Collateral
SEO strategy
Brand Development
Type of client
Art Gallery
Unlmtd Agency took on the exciting challenge of brand development and website for That Art Store, an online fine art gallery dedicated to disrupting the default. The client's brief was clear: create a space that removes the fear around art galleries, sparks intrigue, and allows users to personalize their art experience. The objective was to craft an online presence where the art speaks for itself, inviting the target market to engage with the brand and envision the artwork in their own spaces.
The client's brief was exactly that—a space that removed the fear around art galleries, a place that created intrigue. A place that let you in on the process and allowed you to add your own stamp to the artwork you were choosing.A place that allowed the art to speak for itself and created a canvas for the target market and audience to engage with the brand and envisage the artwork in their own spaces.
A place that became experiential and ever-changing. A transparent space that spoke to the ethics of the business.
We were tasked with creating an identity system for our new favourite uptown print gallery — That Art Store. With a minimalist aesthetic, we were able to incorporate both the clean lines and limited colour palette while showcasing the hero imagery by the artist.
Brand Development and Website
Credits:
Lead Designer: Christopher Mckenzie
Lead UX: Joel Caust
Creative Direction: Roz De Waal
