Digital Marketing Services for Essence Hotels

Background: Essences Hotel & Apartments, a distinguished 4-star provider of elegant accommodations and exceptional customer service, partnered with Unlmtd Agency to enhance its online presence. Recognised for their expertise, Unlmtd Agency was hired to deliver comprehensive digital marketing services, aimed at elevating the hotel's brand visibility and driving engagement across digital platforms.

Client's Challenge :Essences Hotel & Apartments recognised the growing importance of maintaining an active and engaging presence on social media platforms such as Facebook and Instagram to attract and retain guests. However, they faced several challenges:

Time Constraints: The client's marketing team was often stretched thin, making it challenging to create and publish fresh content consistently.

Visual Consistency: Maintaining a cohesive and visually appealing brand image across social media channels was a struggle.

Engagement: The client desired to increase social media engagement by regularly posting visually captivating content.

Solution: Unlmtd Agency proposed a comprehensive solution to address Essences Hotel & Apartments' challenges:

Social Media Template Development: Unlmtd Agency recommended creating a library of customizable social media templates for Facebook and Instagram using Canva. These templates would follow the client's brand guidelines and be tailored to different types of posts, including promotions, events, and general updates.

Implementation

Unlmtd Agency proceeded with the following steps:

Client Consultation: The agency held detailed consultations with Essences Hotel & Apartments' marketing team to understand their brand, goals, and specific design preferences.

Design Concept Development: Unlmtd Agency's design team created a range of design concepts and presented them to the client for feedback and approval.

Template Creation: Once the design concepts were finalised, Unlmtd Agency developed a set of social media templates using Canva. These templates covered various types of posts and email campaigns, ensuring a consistent look and feel across all marketing channels.

Customisation Instructions: Alongside the templates, Unlmtd Agency provided clear instructions on how to customize and use them in Canva. This included guidelines on image placement, text editing, and maintaining brand consistency.

Training: The agency conducted a training session for the client's marketing team to ensure they were comfortable using Canva to edit and publish content.

Results:

After implementing the social media and email templates developed by Unlmtd Agency, Essences Hotel & Apartments experienced significant improvements:

Time Savings: The client's marketing team saved valuable time by using pre-designed templates, allowing them to focus on strategy and content planning.
Visual Consistency: The templates ensured a consistent and visually appealing brand image across social media channels and email marketing campaigns.

Engagement Increase: With more visually appealing and consistent content, Essences Hotel & Apartments saw an increase in social media engagement, including likes, shares, and comments.

Unlmtd Agency's collaboration with Essences Hotel & Apartments to develop social media and email templates using Canva significantly enhanced the client's online presence and marketing efforts. By providing a solution that streamlined content creation and ensured brand consistency, Unlmtd Agency helped Essences Hotel & Apartments engage with their audience more effectively and ultimately drive business growth.

Digital Marketing Services

Canva Templates
Social Media
Photography
Creative Direction

Type of Clients

Hotels

Location

Brisbane