Interior Design Branding Solutions | Markian
We were tasked with developing an interior design branding solutions that reflected the company's values of design, craftsmanship, and the unique interior style of Markian. Markian is an equal parts design studio and furniture store merged to deliver original and innovative results. This dual nature of the business required a brand identity that was not only cohesive but also flexible enough to represent its diverse offerings effectively.
The design process began with an in-depth understanding of Markian's core values and vision. We explored the essence of their design philosophy, which emphasizes creativity, attention to detail, and a commitment to high-quality craftsmanship. This understanding was pivotal in creating a brand identity that resonated with Markian's ethos.
We aimed to develop a scalable branding system that seamlessly integrates the various services Markian offers. This included their bespoke furniture design, interior design consultations, and retail operations. Each segment needed distinctly recognizable yet part of a unified brand experience.
The visual elements of the brand identity were meticulously crafted to reflect Markian's sophisticated and contemporary aesthetic. We chose a color palette that exudes elegance and sophistication, complemented by modern typography that conveys a sense of timelessness. The logo design was inspired by the clean lines and refined details in Markian's furniture pieces, ensuring a cohesive visual representation across all touchpoints.
We developed a versatile set of guidelines to ensure the brand identity could adapt to different contexts and applications. These guidelines provided clear instructions on using the visual elements consistently across various mediums, from digital platforms to print materials. This scalability was crucial for maintaining a strong and recognizable brand presence, regardless of the context in which it appeared.
In conclusion, our brand identity for Markian encapsulates their dedication to design excellence and craftsmanship. It is a flexible and scalable system that effectively segments its diverse services while maintaining a cohesive and sophisticated brand image.
Services
Branding
Print Collateral
Logo Development
Packaging Design
Photography
Art Direction
Website Design & e-commerce
Social Media
Type of client
Interior Design & Retail
