Animal Health Brand Architecture & Packaging

Mavlab Health is a fifty-year-old Australian animal health company, family-run across generations, with two consumer brands sitting beneath the parent: Mavlab and Fido's. Together they span veterinary-grade health products and shampoos, alongside a wider catalogue developed over decades in the category. The work began as a retainer engagement in mid-2025 — ongoing graphic design, marketing, packaging and sales support — and quickly opened into something larger.

A brand audit surfaced inconsistencies that fifty years of organic growth had quietly accumulated: drift between SKUs, blurred lines between the two brands, systems that no longer held together. From there, the scope expanded into a structural rebuild — brand architecture defining how Mavlab and Fido's relate, marketing systems pulling the surface into coherence, and packaging design rolled out across the range. The work is delivered in partnership with Nous Design and remains ongoing.