Roz de Waal McKenzie
Unlmtd Agency · Chief Strategy Officer

Roz de Waal McKenzie

Strategy is the invisible architecture of every great brand.

About

Where strategy meets design.

Roz co-founded Unlmtd Agency in 2017 alongside Christopher, bringing a rare combination of academic rigour and creative instinct to the studio. With degrees spanning Arts, Law, English Literature, Interior Design, and a CELTA from Cambridge, she is one of the most broadly educated creative directors working in Queensland today.

As Chief Strategy Officer, Roz shapes the thinking behind the studio's most complex briefs — from brand positioning and communications strategy through to art curation and design education. She has served as QLD Branch Chair for the Design Institute of Australia, spoken at major industry events across Sydney, Melbourne, Brisbane, and internationally in Indonesia and Italy, and exhibited her work at Ipswich Art Gallery, HOTA, VIVID Melbourne, and the Andreu World International Design Fair in Italy.

As an art consultant, Roz has curated and delivered works for some of Australia's leading hospitality projects, including Mondrian Gold Coast, M Gallery, and the Westin Brisbane. She is a part-time lecturer and believes the best creative work begins with asking better questions.

Education

Education & Accreditation

Design Institute of Australia
Accredited Designer — MDIA Program
2017 — Present
Torrens University
BA Interior Design
2018 — 2021
University of Cambridge
CELTA
2017
Stellenbosch University
BA Arts — English (Hons)
2012
Stellenbosch University
BA Arts — Law
2007 — 2011
Notable Projects

Notable Projects

Mondrian Hotel, Gold Coast
300+ Custom Artworks and Art Consultant
2025
M Gallery
Art Consultant
2018
Westin Brisbane
Art Consultant
2018
Exhibitions

Exhibitions

Ipswich Art Gallery
Articulation — Exhibition
2024
VIVID Furniture Awards, Melbourne
Exhibition
2022
Andreu World International Design, Italy
Exhibition
2018
Speaking

Speaking Engagements

No Vacancy, Sydney
Speaker
2025
Next Leaders Conference, Indonesia
Speaker
2023
Hospitality Design Fair, Sydney
Speaker
2022
Design Show, Melbourne
Speaker
2022
Design Conference Brisbane
Speaker
2022
Hospitality Design Fair, Sydney
Speaker
2021
Get in touch

Let's start a conversation.

Mentoring & Coaching

Work with me.

Strategy coaching and brand mentoring for founders, creatives, and organisations ready to do the deeper work.

FOUNDATION
Product Clarity
$350per session

Define your product with intention and precision. A working session to refine what you are creating — its form, materiality, and place in the market — so it feels cohesive and considered.

90-min working session
Pre-session product brief
Material and market direction
Action summary + next steps
Popular
DIRECTION
Trend and Aesthetic Direction
$850per session

Cut through the noise and focus on what actually matters. We translate global trends into clear creative direction — so you can apply them with confidence, not imitation.

90-min focused session
Trend translation brief
Aesthetic direction document
Key references and application notes
INTENSIVE
Visual Refinement
$1,5006 sessions

Elevate how your brand looks and feels. Six focused sessions to refine taste, edit decisions, and bring cohesion across every visual touchpoint.

6 x 60-min sessions
Visual audit and direction
Touchpoint review and edit
Full async support throughout

All sessions conducted via video call. Prices are in AUD and exclude GST.

Contact us
Beautiful partnerships have to begin somewhere; let's start with a chat over a coffee.

Have a project in mind or need expert guidance?
We’d love to hear from you. Reach out to us for inquiries, collaborations, or consultations.

Contact us
Beautiful partnerships have to begin somewhere; let's start with a chat over a coffee.

Have a project in mind or need expert guidance?
We’d love to hear from you. Reach out to us for inquiries, collaborations, or consultations.

Contact us
Beautiful partnerships have to begin somewhere; let's start with a chat over a coffee.

Have a project in mind or need expert guidance?
We’d love to hear from you. Reach out to us for inquiries, collaborations, or consultations.